It’s time to move beyond the predictable playbook of the past and stop settling for political cliches. Yesterday’s playbook may win elections in political majority states, but it’s a risky, out-of-touch approach in a politically divided state like Wisconsin.
Unfortunately, as Republicans, we also fight against the negative influence of mainstream media and the death of independent journalism. This liberal warfare tactic requires a new approach to communicating ideas and communicating them directly to voters.
2026 is a time to cast a bold, fresh vision. It’s time to rally everyone around a positive picture of what Wisconsin can be and how we get there. We can connect with a broader base of Wisconsin voters with a focus on:
The people of Wisconsin deserve state leadership that is bold and future-thinking. They deserve a better government that works for them, not takes from them. They need to hear a fresh vision for prosperity in 2027—from leaders they can trust again.
Securing prosperity for Wisconsin begins with the Fall 2026 elections.
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